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The trend of the fashion circle is reversed. In just six months, at least six luxury brands have announced their participation in the international anti-animal fur camp.

Versace, an Italian luxury brand that has always been associated with Fendi and LV and known as the fur giant, announced on Wednesday that it will no longer use fur materials. The current brand has begun to take action, but did not disclose specific details. In an interview with British media, Donatella Versace, the second generation head of Versace, admitted that killing animals in order to create fashion is unreasonable.

Versace will no longer use the fur decision. PETA treats the animal organizations and expresses its support and emphasizes that it is unreasonable to imprison animals for sticks, sticks, electric shocks and skins. These animals and Donatella Versace’s pets There is no difference. It is reported that PETA’s US affiliate will express Donatella Versace with a box of fox-shaped vegan chocolates.

Mark Oaten, chief executive of the International Fur Federation, said that he was disappointed with Versace because most of the top designers are still using fur materials for no reason. Compared with the impact of plastics and other plastic fashion on the environment, the use of fur materials is Responsible choices for the environment and consumers.

In fact, for a long time in the past, animal fur as a natural material has always been loved by designers and consumers. Its warm and advanced texture is welcomed by wealthy consumers. Versace also has a wide range of furs. One of the luxury brands favored by the young and wealthy groups.

According to the statistics of the International Humane Society HSI, Versace has launched various fur products including otters and raccoons, and is one of the major customers of Saga Furs, the world’s largest supplier of high-quality fur. Some foreign media found that Versace’s official website is still selling mink collar cashmere coats before interview articles are published. As of now, Versace spokesman did not make further comments on the news.

The picture shows the mink collar cashmere coat that is still being sold on the Versace website.

It is worth noting that just after Versace announced its decision not to use fur, another luxury brand, Furla, issued a statement yesterday deciding to stop using animal fur.

Furla CEO Alberto Camerlengo emphasized that the technological advances that Furla has made in recent years have allowed brands to create equal alternatives and that the use of animal skins is becoming meaningless. She specifically showed Furla’s iconic Mantra handbag and called it one of the best-selling products. It is reported that this handbag is made of plant fiber and is priced at 550 euros.

The Italian luxury brand Gucci, American light luxury brand Michael Kors and Vans parent company Weaving Group also signed a fur free agreement at the end of last year. Both said that they will bid farewell to animal fur materials by the end of this year. Among them, after the news that Gucci joined the International Furs Alliance, it was acknowledged by a large number of consumers that they would buy Gucci products.

Obviously, the consciousness of the rich consumer groups has begun to change as protests against animal protection organizations have been persevering for many years and more and more brutal fur acquisitions have been exposed.

Wayne Pacelle, chief executive of the American Road Association, said that with the advancement of artificial fur technology and the introduction of other innovative materials, fur is no longer the only choice for designers to give products a sense of luxury.

In fact, it is nothing new to deactivate fur in fashion circles. In addition to the aforementioned brands, hundreds of fashion brands have announced the abandonment of fur in recent years.

In July 2015, the German fashion brand Hugo Boss joined the International Anti-Flax Consortium and has complied with the Union’s 100% fur ban starting from the Fall/Winter 2016 collection;

In 2015, Stella McCartney won the British Fashion Award with a pure white #FurFreeFur faux fur coat;

In the spring of 2016, Giorgio Armani also began to abandon the fur materials from the 2016/17 autumn and winter series, which has won praise from the industry.

Also joining the league’s brands are Calvin Klein, Ralph Lauren, and Tommy Hilfiger. Among them, Calvin Klein was the first fashion brand to announce the abandonment of fur materials. In 1990, he joined the International Furs Alliance.

The International Fur Alliance is an international coalition of more than 40 animal protection organizations. It has millions of supporters worldwide and it is committed to terminating the fur industry and killing animal furs around the world. .

Versace was once one of the main customers of Saga Furs, the world’s largest supplier of high quality furs

Some analysts believe that although the brands that promised to no longer use animal fur are mostly mid- to high-end brands, luxury brands still account for a small number, but with the formation of brands such as Gucci, Versace and Furla, the anti-fur camp of luxury brands will continue to expand. This trend will cause pressure on Hermès, which is deeply involved in the cruelty of crocodiles, and Fendi, which is dominated by fur products.

In January this year, the World Economic Forum in Davos, Switzerland, released the ranking of the Corporate Knights Global 100 index. Gucci’s parent company, Kaiyun Group, was named the highest sustainable luxury retailing group in 2017, ranking among the top performers. 47, this is the third time that the group has been selected for this type of annual list.

However, whether to abandon the highly profitable fur products and whether it can have a positive impact on Versace’s performance still needs time to examine. According to the data from the fashion headlines, Versace recorded a net loss of 7.4 million euros in 2016, and sales rose by 3.7% year-on-year to 668.7 million euros, affected by the global downturn in the luxury fashion industry.

In order to save operating costs, Versace has announced that it will no longer participate in the Haute Couture Fashion Week in Paris. CEO Jonathan Akeroy revealed earlier that the brand needs to hold six shows a year. The high-cost Haute Couture Week has become a big burden for Versace. .

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